Responsibilities

• Develop and execute the digital marketing strategy, establishing clear priorities, campaigns, channels and measurable objectives aligned with the commercial goals of the business.
• Lead the ongoing development and performance of the Ateliers London Adobe Commerce/Magento website.
• Manage and continually improve the digital product catalogue, ensuring product information, imagery, specifications and website content are accurate, consistent and presented to the standard expected of a luxury furniture brand.
• Work directly with developers and technical partners on website development and integrations with relevant digital platforms, tools and third-party systems. Set requirements, manage priorities, oversee testing and ensure projects are delivered effectively.
• Continuously improve website navigation, product discovery, page performance and enquiry journeys, making it easier for interior designers, architects, hospitality professionals and trade clients to find relevant information and contact our team.
• Develop and execute the SEO strategy, including technical SEO, keyword research, competitor analysis, search-intent analysis, on-page optimisation, site architecture, metadata, internal linking, product and category optimisation, image optimisation and local search.
• Identify and diagnose technical SEO issues affecting crawling, indexing, rankings, site performance and organic visibility, and work with developers where technical changes are required.
• Research, write, edit and optimise high-quality SEO-focused written content, including website text, landing pages, product and collection descriptions, category pages, case studies, editorial articles, blogs, campaign messaging and email content.
• Conduct keyword and content-gap research to identify new opportunities for organic growth and develop a structured content plan around relevant search demand.
• Ensure all written digital content supports search visibility while maintaining the tone, quality and positioning of a luxury furniture brand.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related discipline.
• At least five years’ relevant digital marketing experience, with strong hands-on responsibility across digital strategy and execution.
• Demonstrable experience developing and executing digital marketing strategies.
• Strong hands-on technical SEO experience, with a proven record of improving organic search visibility and rankings.
• Strong understanding of technical SEO, on-page SEO, keyword research, search intent, site architecture, indexing, internal linking and website performance.
• Excellent SEO content writing and editing skills, with the ability to research, write and optimise high-quality digital content independently.
• Proven hands-on experience managing and optimising paid search and paid social campaigns.
• Strong understanding of campaign tracking, conversion measurement, attribution and digital performance analysis.
• Experience identifying and diagnosing underperforming campaigns and implementing improvements based on data.
• Experience managing and improving a substantial commercial website, including user journeys, conversion optimisation and digital performance.

Benefits

• Company pension
• Employee discount
• Health & wellbeing programme