Senior Digital Marketing Manager

UK (Hybrid)

£52K/yr – £55K/yrSenior Level8+ years expFixed Term

Posted 4 days ago

Job Summary

Own and optimize the paid media program across PPC, Meta and other channels, shaping strategy, budgets and six-figure spend to drive CPA and ROAS improvements.

Lead full campaign lifecycle from launches to always-on programs
Develop reporting and attribution to make paid contribution visible and mentor the marketing team
Collaborate with agencies and partners to scale performance

Job Description

Responsibilities

Own the paid strategy and six-figure media budget across PPC, Meta and other channels, driving CPA and ROAS improvements.
Run the full campaign lifecycle, from arena on-sale bursts to always-on residency models such as Peppa Pig Space Adventure, including targeting, creative and testing.
Build reporting and attribution that make paid contribution visible, manage agencies and partners, and develop the marketing team.

Requirements

8+ years in performance marketing with expert, hands-on command of Google Ads and Meta Ads
Have owned a paid media function outright – setting strategy, targets and six-figure budgets against CPA and ROAS
Thrive juggling a high volume of fixed-date campaigns alongside sustained always-on activity
Have a solid understanding of conversion tracking, A/B testing and reporting (GA4, GTM, CAPI)
Be a credible, collaborative leader who develops experienced marketers – live entertainment, ticketing or venue marketing experience is a real plus