Responsibilities

• Building, managing and optimising Google Ads campaigns.
• Keyword research, audience research and competitor analysis.
• Developing campaign structures across Search, Display, Performance Max and remarketing where appropriate.
• Writing and testing high-performing ad copy.
• Managing budgets, bids and campaign pacing.
• Monitoring search terms and continually improving targeting and negative keyword strategies.
• Improving Quality Scores and overall account efficiency.
• Running A/B tests across campaigns, creative and landing pages.
• Identifying opportunities to improve conversion rates and reduce acquisition costs.
• Troubleshooting underperforming campaigns.

Requirements

• 3–5 years' digital marketing experience, either agency-side or in a hands-on performance marketing role
• Google Ads / PPC – essential
• Google Analytics 4
• Google Tag Manager
• Conversion tracking and campaign measurement
• Campaign optimisation and performance analysis
• Managing meaningful paid-media budgets
• Excel / Google Sheets and working confidently with data

Preferred

• LinkedIn Campaign Manager
• Meta Ads Manager
• HubSpot
• Looker Studio
• SEO
• CRO and landing-page optimisation
• B2B lead generation
• Events, exhibitions, conferences or media
• International digital campaigns
• AI tools and their application to marketing