Responsibilities

• Create high-quality content across blogs, guides, social media, email campaigns, and landing pages.
• Optimise content for SEO and visibility in AI search.
• Conduct keyword research, competitor analysis, and content audits to inform SEO strategy.
• Apply E-E-A-T principles, keyword strategy, and structured content formats to improve organic performance.
• Monitor and optimise SEO performance using SEMrush and other analytics tools.
• Manage and update website content in WordPress, ensuring brand consistency and SEO best practices.
• Build, execute, and optimise email campaigns, nurture journeys, and newsletters through HubSpot.
• Plan, schedule, and manage organic social media content across B2B channels.
• Support paid digital campaigns across LinkedIn, Facebook, YouTube, and other platforms to drive lead generation.
• Analyse campaign performance, track ROI, manage inbound marketing enquiries, and collaborate with sales on lead follow-up.

Requirements

• Proven digital marketing experience, ideally within a B2B environment.
• Strong copywriting and content creation skills with a focus on SEO and AI search optimisation.
• Solid knowledge of on-page SEO, off-page SEO and E-E-A-T best practices.
• Experience with SEMrush, HubSpot, WordPress, and marketing analytics platforms.
• Skilled in keyword research, competitor analysis, and organic growth strategies.
• Ability to create structured, search-friendly content for both traditional and AI-driven search engines.
• Experience in email marketing, social media management, and campaign execution.
• Strong analytical skills with the ability to interpret performance data and optimise results.
• Familiarity with graphic design and video editing tools (Adobe Creative Suite preferred).
• Excellent organisation, attention to detail, stakeholder management, and communication skills.

Benefits

• Competitive salary
• 25 days holiday + bank holidays + your birthday off
• Holiday buy scheme for extra flexibility
• Structured career progression & ongoing training
• Pension plan
• Employee Helpline counselling and advice
• Perks & discounts including:
• Gym membership
• Cycle to Work scheme
• Eye care