Senior Digital Communications Officer (Welsh Language)

Swansea, UK (Hybrid)

£40K/yr – £42K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own Welsh-language digital engagement by shaping bilingual content, growing Wales-focused channels, and turning insight into more trustworthy, responsive social experiences for voters.

  • Content Ownership: Create and optimize Welsh-language and bilingual content across platforms to build reach and understanding.
  • Channel Growth: Manage Wales-focused social properties to grow trust and audience engagement around voting and democracy.
  • Insight-Driven Improvement: Use analytics and social listening to evaluate performance and continually improve content and channels.

Job Description

Responsibilities

  • Create engaging Welsh-language and bilingual content across platforms such as TikTok, Instagram, LinkedIn and X, including video, audio and graphics
  • Manage and grow Welsh-language and Wales-focused social media channels, building reach, trust and understanding of voting and democracy
  • Use insight, data and social listening tools to evaluate performance and continuously improve content and channel effectiveness
  • Act as a subject matter expert on Welsh-language digital engagement within the Commission, contributing to wider campaigns and projects
  • Monitor channels to identify opportunities, emerging issues and potential risks, escalating where appropriate
  • Respond to public queries and complaints via social media in line with Commission policies

Requirements

  • Has strong experience managing and growing corporate or organisational social media channels
  • Is fluent in Welsh (written and spoken), with a strong understanding of Welsh Language Standards
  • Enjoys combining creativity with data, using insight to shape content and strategy
  • Is confident working with a wide range of stakeholders and contributing to larger campaign's
  • Is curious about emerging digital trends and how they can be applied responsibly in a public sector context
  • Experience in central or local government, agencies, start-ups or purpose-led organisations would be particularly relevant

Benefits

  • Flexible working and hybrid model (40% office minimum)
  • 28 rising to 30 days annual leave + bank holidays
  • Civil Service pension scheme (28.97% employer contribution)
  • Study support for professional qualifications
  • Ongoing learning and development opportunities
  • Ride2Work, eye care vouchers and more
The Electoral Commission logo

The Electoral Commission

We are the independent body which oversees elections and regulates political finance in the UK. We work to promote public confidence in the democratic process and ensure its integrity.We enable the delivery of free and fair elections and referendums. This includes focussing on the needs of voters and addressing the changing environment to ensure every vote remains secure and accessible.We regulate political finance – taking proactive steps to increase transparency, ensure compliance and pursue breaches.We use our expertise to make and advocate for changes to our democracy, aiming to improve fairness, transparency and efficiency.We have UK wide responsibilities and are accountable to the UK Parliament, the Scottish Parliament and the Senedd. Our work is directed to meeting the needs of each of the four parts of the UK.

Founded in 2000
London, England, GBR
597 employees (95 in marketing)

Traffic Signals

Monthly Visitors
400.1K
Traffic Source Mix
Search
55.3%
Direct
34.8%
Referral
7.8%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~611

Marketing Team

Marketing Team Size
40 (7% of company)
Marketing Roles Posted (Last 30 Days)
2