Responsibilities

• Lead creative strategy across a portfolio of high-growth brands, driving measurable performance improvements through data-backed creative systems and strategic.
• Your Impact: - Set the creative testing agenda for every account in your portfolio: what gets tested, in what order, and why it is the highest-leverage bet available right now. - Account performance data feeds directly into the next brief, so ideation starts from evidence, not from what worked last time out of habit. - Own the pipeline from concept to production, across UGC, creator content, and high-production formats, so volume is never the reason a good angle goes untested. - Build the frameworks that let creative scale without a drop in quality: briefing structures, testing cadences, and the systems that make a good result repeatable rather than a one-off. - Carry creative's share of account performance as your own number: win rate, testing velocity, and the line from a concept to what it did for the account. - Raise the standard for every strategist, editor, and designer working from your briefs, so quality moves up across the agency, not just in your own output. Strategic Leadership - Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor. - Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives. - Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders. - Translate performance data, customer insights, and market intelligence into actionable creative strategies. - Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning. Creative Development & Performance - Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms. - Analyse creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities. - Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets. - Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance. - Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives. Client & Commercial Leadership - Build trusted relationships with founders, senior stakeholders, and client leadership teams. - Present strategic recommendations, creative insights, and performance analysis with confidence and authority. - Partner closely with account leads to improve client retention, growth, and overall account performance. - Proactively identify commercial opportunities that create additional value for clients and support agency growth. - Maintain proactive communication, surfacing opportunities and risks early while guiding clients towards the highest-impact actions. Innovation & Operational Excellence - Stay ahead of platform trends, consumer behaviour shifts, competitive activity, and emerging creative formats. - Champion the use of AI, automation, and innovative creative workflows to improve output quality and efficiency. - Establish and refine internal creative processes, frameworks, and operating systems. - Share learnings, performance insights, and best practices across the wider team. - Drive continuous improvement in creative performance, testing velocity, and operational effectiveness.
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Requirements

• 5+ years' experience in creative strategy, performance marketing, paid social, or a related discipline.
• A proven track record of leading creative strategy across multiple high-growth brands.
• Strong experience developing high-performing creative for Meta, TikTok, and other performance channels.
• Demonstrated experience mentoring or managing strategists, editors, designers, or creative teams.
• Exceptional analytical skills with the ability to connect creative decisions directly to performance outcomes.
• Strong commercial awareness and an understanding of what drives profitable growth for DTC and e-commerce brands.
• Excellent presentation and stakeholder management skills.
• Experience presenting strategic recommendations to founders, senior leadership teams, and key decision-makers.
• Deep understanding of consumer psychology, behavioural drivers, and conversion principles.
• A proactive, ownership-led mindset with a desire to continuously improve both your work and those around you.

Benefits

• Join a fast-growing and ambitious company with a collaborative, people-first culture.
• Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection.
• Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year.
• Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance.
• Benefit from a company pension scheme designed to support your long-term future.
• Begin with a clear and structured employee progression roadmap designed to support your development from day one.
• Access private health insurance after 6 months, helping you prioritise your wellbeing.
• Receive life insurance cover alongside Smart Health wellbeing support services.
• Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support.
• Follow a clear and structured progression plan designed to support your professional growth and career development.