Responsibilities

• Create and evolve core brand identity documents, ensuring the Joma Jewellery brand vision, tone of voice and styling are consistently communicated across all channels.
• Develop seasonal campaign identity toolkits including key messaging, imagery, hero products and graphic guidelines.
• Collaborate closely with Brand Managers, Product Teams, Art Directors and Creative Directors to shape and deliver future campaign concepts aligned to the marketing and seasonal calendar.
• Lead the creative direction for campaign styling and visual storytelling, ensuring concepts are aligned with the brand vision.
• Champion creative consistency across all outputs including Digital, Print, B2B, Events and Wholesale.
• Work closely with the Art Director to ensure photography direction and graphic design concepts come together seamlessly.
• Mentor and support the wider creative team, providing guidance on styling, brand principles and campaign execution.
• Line manage and develop a Senior Digital Designer, ensuring brand identity is effectively communicated across junior team members.
• Partner with Senior Print Designers to maintain consistency across print outputs and creative execution.
• Deliver creative workshops and collaborative idea sessions that inspire innovation and future-thinking across the brand.

Requirements

• Proven experience within a senior creative or brand design role, ideally within fashion, jewellery, accessories or lifestyle brands.
• A strong portfolio demonstrating exceptional brand storytelling, creative direction and campaign design across multiple channels.
• Passion for design, visual storytelling, photography and creating elevated brand experiences.
• Strong understanding of developing and maintaining brand identity across digital and print platforms.
• A confident and inspiring leader with experience mentoring or managing creative teams.
• Highly organised with the ability to manage multiple projects and changing priorities within a fast-paced environment.
• Meticulous attention to detail and a naturally creative mindset.
• Commercial awareness with the ability to use performance insights to shape creative decisions.
• Advanced Adobe Creative Suite skills including Illustrator, Photoshop and InDesign.
• Positive, collaborative and proactive approach with excellent communication skills.

Benefits

• A competitive salary DOE
• 33 days holiday including bank holidays rising to 35 with length of service
• A broad benefits package including our staff favourite – a very generous staff discount across both our brands. See all of our benefits on our careers portal
• Opportunities to make an impact as well as learn and develop further
• An innovative and friendly workplace with a team we’re proud to be part of. Find out more about us and our culture on our careers portal