Connect for Health Colorado offers individuals, families and small employers a new online marketplace for health insurance and exclusive access to new up-front financial assistance, based on income, to reduce costs. Customers shop through a website and get expert help in person and over the phone from a network of customer service professionals, including Customer Service Center Representatives, Health Coverage Guides and certified health insurance agents and brokers. The Marketplace is a public, non-profit entity that was established by a 2011 state law.