Responsibilities

• Develop and deliver the celebrity and influencer strategy, ensuring it supports brand, income, patient experience and hospital priorities.
• Lead and evolve our ambassador programme, including recruitment, stewardship and long-term relationship planning.
• Build strong, trusted relationships with celebrities, agents, publicists and managers, creating partnerships that deliver mutual value.
• Create compelling ideas, briefs and opportunities that engage talent and bring our work to life in distinctive and meaningful ways.
• Evolve the function from reactive requests to a more proactive, strategic approach.
• Work closely with Marcomms to translate talent partnerships into high-quality campaigns, content and moments.
• Work closely with Philanthropy, Special Events and Fundraising teams to ensure talent supports key income and cultivation opportunities.
• Ensure a diverse and representative portfolio of talent, broadening reach and reflecting the communities we serve.
• Provide clear governance and guidance for working with talent and creators, ensuring activity is safe, appropriate and aligned with hospital protocols.
• Act as a trusted advisor to senior stakeholders, offering strategic insight, sound judgement and a calm approach in high-profile or sensitive situations.

Requirements

• Significant experience leading celebrity and influencer activity at a senior level, either in-house or agency.
• Strong network across talent and agents with a track record of building relationships that deliver impact.
• Experience managing high-profile partnerships with strong judgement and attention to risk and reputation.
• Previous experience leading and developing teams.
• Strong strategic thinking skills with the ability to translate ideas into effective delivery.
• Ability to build credibility with senior stakeholders and lead high-stakes conversations with confidence and professionalism.

Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.