Responsibilities

• Onboard new clients effectively and efficiently, understanding their KPIs and objectives, and setting expectations around company SLAs
• Deliver insight-led reports to clients to help evolve the media approach, providing strategic feedback and learnings from campaign activity
• Manage accounts effectively, maintaining positive relationships as the front-facing representative of Webtopia, and escalating campaign issues to the Head of Facebook Ads Strategy as required
• Act as a strategic partner to the client - understanding where you and Webtopia fit into their broader business goals, making recommendations on their overall marketing mix, and challenging the client where necessary
• Create media strategies and media plans, primarily for Paid Social
• Build and optimise paid media campaigns - predominantly Paid Social - with daily checks and alterations as required to keep clients on track against their KPIs
• Define and maintain audience approaches, providing ongoing strategic recommendations and optimisation
• Define and maintain industry-leading creative approaches, providing ongoing strategic recommendations and optimisation
• Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated and agreed budget
• Work closely with our Head of Facebook Ads Strategy to report performance and deliver against targets

Requirements

• 3+ years of Meta Ads experience or platform knowledge.
• 3+ years of eCommerce marketing experience
• Knowledge of Shopify or other eCommerce platforms desirable
• TikTok and Pinterest experience desirable
• Comfortable with tools like Slack, ClickUp and G-Suite
• AI fluency is now a hard requirement for this role, not a nice-to-have - we expect you to be actively using AI tools to work faster and smarter across strategy, reporting and creative briefing.
• A track record of leading digital campaigns - clear strategy and rationale, optimising for performance, and reporting back on key learnings
• Strong awareness of the digital landscape, with a clear point of view on trends and opportunities for client campaigns
• Excellent written and verbal communication
• Proactive, comfortable working unsupervised

Preferred

• Knowledge of Shopify or other eCommerce platforms desirable
• TikTok and Pinterest experience desirable

Benefits

• Fully flexible remote working
• £50/month wellness allowance
• £50 tech budget
• £25 gift card for your birthday and work anniversary
• Fortnightly mentorship
• Health Assured, plus Wisdom
• Remote-first, with in-person co-working meet-ups
• 25 Days Holiday + UK Bank Holidays