Responsibilities

• Plan, coordinate and deliver integrated marketing campaigns across email, webinars, content, social media, events and marketing automation
• Build, schedule and manage campaigns and customer communications using HubSpot
• Support audience segmentation, campaign targeting and customer nurture journeys
• Create and coordinate engaging campaign content across a range of digital channels
• Support lead generation, lead nurturing and customer engagement activity
• Coordinate webinars, events and other campaign activity from planning through to delivery
• Monitor, analyse and report on campaign performance, using data and insight to identify opportunities for improvement
• Work closely with Marketing, Sales, Product and Customer Success teams to ensure campaigns are aligned, coordinated and delivered effectively
• Identify opportunities to test, improve and optimise campaign activity and processes
• Ensure all campaign outputs meet brand, quality, compliance and data protection standards

Requirements

• Experience in a marketing or campaign role, with a proven track record of delivering multi-channel campaigns
• Hands-on experience using marketing automation and CRM platforms, ideally HubSpot
• Experience working across channels including email, social media, content, webinars, events and digital campaigns
• A good understanding of audience segmentation, customer journeys, lead generation and nurture
• Strong analytical skills, with the ability to monitor campaign performance and turn data into actionable insight
• Excellent written and verbal communication skills, with a strong eye for detail
• Strong organisational and project management skills, with the ability to manage multiple campaigns and deadlines
• A customer-first, commercially minded approach
• Confidence working collaboratively with stakeholders across Marketing, Sales, Product and Customer Success
• A proactive approach, with the curiosity to test new ideas and identify opportunities to improve campaign performance

Preferred

• Education or B2B marketing
• Webinar platforms such as Teams Webinars or StreamYard
• ABM and personalised messaging strategies
• A/B testing and campaign optimisation
• Experience using tools such as Monday.com and AI-powered marketing tools