Responsibilities

• Own the annual roadmap and end-to-end delivery of account-based marketing programmes for strategic target accounts and priority growth opportunities.
• Develop 1:1 and 1:few campaigns using account insight, stakeholder and buying committee mapping, personalisation and coordinated sales engagement.
• Partner with Sales, Product Marketing, Content, Events and Marketing Operations to design targeted account journeys and activation plans.
• Lead execution across content, email, events, paid media, direct outreach and sales enablement, ensuring a coherent experience for each account.
• Measure account engagement, buying committee penetration, pipeline progression and commercial impact, then use the findings to optimise investment.
• Champion ABM best practice and embed data-driven targeting, personalisation and strong sales alignment across platform marketing.

Requirements

• Deep understanding of consolidators, networks or private equity businesses in the UK advice market.
• Strong experience in account-based marketing, strategic account marketing, demand generation or business-to-business growth marketing.
• Experience developing personalised campaigns for specific accounts, segments or buying groups.
• A strong commercial mindset and a clear understanding of how marketing supports account growth, opportunity creation and revenue outcomes.
• The ability to align closely with Sales teams around account priorities and commercial objectives.
• Strong analytical capability, using account insight, engagement data and performance measures to improve effectiveness, alongside a drive to create differentiated, compelling work.
• Experience in financial services, fintech, software as a service or another complex business-to-business environment.
• Knowledge of financial promotions governance and regulated marketing requirements.
• Experience with ABM platforms, customer relationship management systems, marketing automation or intent data solutions.
• Experience supporting strategic account programmes, enterprise sales teams or relationship-led go-to-market models.

Benefits

• There’s more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.
• When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.