Responsibilities

• lead and deliver integrated campaigns from planning through to evaluation
• support organisation-wide strategic communications planning to make sure we're coordinated, audience-led and aligning to priorities
• provide expert brand guidance and champion consistent application of Mind's brand across the organisation
• use audience insight, research and performance data to inform communications and improve impact
• build strong relationships with internal and external stakeholders to deliver joined-up communications activity
• Support delivery of Mind's strategic communications planning: Help coordinate Minds communications activity. This includes making sure Mind's work across the year is audience-led, aligned to Mind's priorities and contributes to our overrall brand narrative.
• Deliver audience-led strategic communications campaigns: Plan, manage and deliver audience-led communications campaigns that raise Mind's profile and support Mind's objectives. This includes developing integrated comms plans, developing creative, keeping track of performance and delivering evaluations.
• Champion equity, accessibility and audience insight: Make sure equity, inclusion and accessibility are embedded across all communications and brand,helping Mind reach everyone experiencing mental health problems. This includes engaging with people with lived experience to inform your work.
• Offer brand advice and guidance: Provide expert guidance on brand compliance and alignment with organisational strategy. Lead on brand monitoring including overseeing our monthly brand report. Maintain awareness of brand insights, audience research, as well as wider sector trends to inform decision making.
• Manage brand assets management system and capability building: Support the effective management of Mind's brand asset management systems. Support with brand training and resources, helping colleagues across Mind and the Federation to confidently use and apply the brand.

Requirements

• a strong commitment to equity, diversity, and accessibility, making sure communications and brand activity are inclusive, representative and informed by the experiences of people with lived experience of mental health problem
• This role requires a Disclosure and Barring Service (DBS) check.