Responsibilities

• Brand ownership: maintain and evolve Wellgard's brand guidelines, design systems and visual language, and raise the quality bar across every customer touchpoint.
• Art direction: develop creative concepts for campaigns and launches, art direct AI-generated imagery, and define the brand's aesthetic through typography, colour, composition and photography.
• Packaging: design new product packaging and refresh existing lines.
• Ecommerce: create product gallery images and A+ Content for Shopify, Amazon and TikTok Shop that build trust and improve conversion.
• AI workflow: use AI tools throughout ideation, image generation and production, and help shape how the wider team adopts AI in creative work.
• Collaboration: work closely with marketing, ecommerce and product teams, championing high standards across the business.

Requirements

• 6-8 years in brand, graphic or visual design, in-house or at a leading creative agency
• A portfolio spanning brand identity, packaging, ecommerce and marketing that shows you can lead a brand system, not just execute inside one, whether that's a full identity build, a major rebrand, or scaling a young brand's visual language
• Experience across both print and digital media
• Strong command of typography, colour theory, composition, visual hierarchy, spacing and photography/art direction
• Obsessive attention to detail and consistency across a brand system
• An understanding that good design builds trust and drives purchase decisions, not just looks good
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and strong in Figma
• Comfortable using generative AI tools as part of a creative workflow
• Strong communication skills and able to own projects independently end to end

Preferred

• Packaging design experience
• Background in wellness, beauty or high-end consumer brands
• Agency experience
• Photography or art direction experience
• Motion design or video editing

Benefits

• Latest AI tools and creative software, high-performance laptop, and a 49" ultrawide monitor
• Free onsite parking
• Flexible start times (8am, 9am or 10am)
• Friday team lunches from Brighton's best local spots, two company socials a year, and a fully stocked kitchen with unlimited Wellgard products