Responsibilities

• Media Strategy & Planning Develop integrated paid media strategies aligned to client objectives and go-to-market priorities. Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication, and emerging B2B platforms. Build detailed media plans, including budgets, forecasts, and performance projections. Define KPIs, measurement frameworks, and expected business outcomes. Ensure paid media is fully integrated within broader campaign and programme planning. Client Consultancy & Stakeholder Management Act as a trusted media advisor to clients, providing clear, data-led recommendations. Present media strategies, plans, and performance insights with confidence and clarity. Translate media performance into commercial impact, supporting ROI-driven discussions. Partner closely with account teams to align media activity with wider client strategy. Campaign Delivery & Optimisation Work closely with global media activation partners to brief, manage, execute and optimise campaigns. Ensure campaigns are delivered effectively across regions and channels. Monitor campaign performance and identify opportunities for optimisation and improvement. Provide hands-on support within platforms where required to ensure delivery quality. Performance, Insights & Innovation Analyse campaign performance, identifying actionable insights to improve results. Apply a data-driven approach to media planning and optimisation. Stay informed on emerging media channels, technologies, and B2B marketing trends. Introduce new opportunities and innovations to enhance media effectiveness. Challenge our external partners to innovate, to validate new activation routes and promote this progressive approach in all client plans. Commercial & Growth Contribution Support new business opportunities by contributing media strategy and planning expertise. Develop compelling media approaches for pitches and proposals. Identify opportunities to expand media scope within existing accounts. Contribute to agency thought leadership in B2B media and demand generation. Collaboration & Integration Work collaboratively with strategists, content specialists, and account teams to deliver integrated campaigns. Ensure media strategy aligns with creative, messaging, and audience targeting approaches. Support the development of internal media capability and best practice.

Requirements

• Strong understanding of the B2B paid media landscape.
• Experience managing external media partners or suppliers.
• Experience developing data-driven media strategies and campaign plans.
• Strong knowledge of paid social platforms, particularly LinkedIn.
• Understanding of programmatic advertising, publisher partnerships, and lead generation tactics.
• Ability to translate performance data into commercial insights and recommendations.
• Confident client-facing communication and presentation skills.
• Strong commercial awareness and budget management capability.
• Ability to balance strategic thinking with practical delivery requirements.
• Curious and proactive in exploring new media channels and innovations.

Benefits

• Time Off & Flexibility – Generous time off & paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – Pension with company match.
• Learning & Growth – A professional development fund (£500) and continuous learning programs to invest in your career.
• Tech & Perks – Company-provided laptop & accessories, Chat GPT Enterprise access, monthly Wi-Fi & mobile phone allowance (depending on the role).