Senior Acquisition Marketing Officer, Legacies

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 8 days ago

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Job Summary

Own and drive multi-channel acquisition campaigns across TV, digital, radio and print to grow legacy gifts and broaden giving, while turning strategy into engaging supporter experiences through insight-led improvements in collaboration with managers and external partners.

  • Lead data-informed campaign optimization
  • Collaborate with internal teams and external agencies
  • Focus on delivering proactive, organised improvements using DRTV experience

Job Description

Responsibilities

  • Deliver, monitor and improve our new integrated legacy acquisition campaigns across channels including TV, digital, radio and print.
  • Grow the number of supporters choosing to leave a gift in their will, while also supporting broader giving to Brooke.
  • Using insight-led operational activity, you will work closely with your manager, external agencies and colleagues to drive continuous improvement and create positive supporter engagement.
  • Your ability to turn strategy into compelling campaigns will help support Brooke’s vital work around the world.

Requirements

  • proactive, positive self-starter with experience of delivering multi-channel campaigns.
  • Highly organised and comfortable monitoring data, you will use this to inform and identify improvements that enhance supporter experience and build trust.
  • Experience working with DRTV campaigns is essential for this.

Benefits

  • We offer a variety of flexible working options to support our staff and help ensure our working practices are as inclusive as possible.
Brooke, Action For Working Horses and Donkeys logo

Brooke, Action For Working Horses and Donkeys

Brooke is an international animal welfare charity dedicated to improving the lives of working horses, donkeys and mules. Operating in Africa, Asia, Latin America and the Middle East, we reach over 2 million working horses, donkeys and mules – more than any other organisation. We employ around 900 staff worldwide, including vets, animal welfare experts and development specialists.Find us on:www.thebrooke.orgFacebook - www.facebook.com/thebrookecharity Twitter - www.twitter.com/thebrookeInstagram - www.instagram.com/thebrookecharityYouTube - https://www.youtube.com/thebrookecharity

Founded in 1934
London, England, GBR
282 employees (20 in marketing)

Traffic Signals

Monthly Visitors
22.2K
Monthly Google Ads Budget
$268
Traffic Source Mix
Search
36.9%
Direct
12%
Referral
8.9%
Social
29.8%
Paid
12.4%

Headcount Trend

Current headcount: ~282

Marketing Team

Marketing Team Size
20 (7% of company)
Marketing Roles Posted (Last 30 Days)
1