Cognition

Segment Marketing, Industries

San Francisco, CA (On-site)

We are an applied AI lab building end-to-end software agents. We're the makers of Devin, the first AI software engineer, and Windsurf, the AI-native IDE. Together, they represent our vision for collaborative AI teammates that enable engineers to focus on more interesting problems and empower teams to strive for more ambitious goals. Our team is small and talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro. Building Devin and Windsurf is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us. Software is how the modern world runs—but there's not enough of it, and too much of what exists isn't good enough. Banks and governments still run COBOL from the 1970s. Budgets go to technical debt and maintenance instead of the features customers actually want. The bottleneck has always been the same: engineering talent is scarce and expensive, and budgets only stretch so far. AI agents make it possible to build more software, faster, at higher quality—and Cognition is at the center of that shift. We built the first AI software engineer, Devin, and now have expanded into a full platform for AI software development. We're working with some of the world's largest enterprises and governments to multiply what their engineering organizations can deliver. We went from $1M to mid-nine figures in revenue in a year, and are backed by leading investors including Founders Fund, General Catalyst, Lux Capital, and 8VC. The world's largest companies—in financial services, healthcare, retail, manufacturing, and beyond—spend hundreds of billions on software development annually, and most of that goes to maintenance rather than innovation. Their engineering teams are stretched thin keeping legacy systems running instead of building what's next. Instead of individual tools, we’ve built a platform for software engineering that helps engineers along the entire process of developing software. We’re already seeing extraordinary product-market fit in enterprise (example: Devin in Latin America’s largest bank). In 2026, we need to rapidly scale our enterprise business. A key part of the strategy is vertical-specific excellence. We’ve verticalized our sales team to focus on industries, and now need to build the marketing engine to arm these industry-specific sales teams to win. The Role We're looking for a marketer to translate Cognition’s story into industry-specific marketing across key enterprise verticals. You'll sit within our core marketing team and translate Cognition's product story into narratives that resonate with specific industries—then bring those narratives to market in close coordination with revenue marketing and our VPs of Industries on the sales side. This is a hands-on, cross-functional role. You'll partner directly with sales to understand what their accounts need and create enablement materials, and with revenue marketing on the industry-specific content and messaging they need to execute campaigns. What You’ll Do Understand enterprise buyers by segment: Develop deep knowledge of buyer personas, procurement dynamics, and competitive landscapes across priority industries to inform how we position and sell the Cognition Platform Own industry positioning, use cases, and materials: Create the decks, one-pagers, case studies, and web content that help our sales team win—tailored by industry and informed by what sales is hearing in the field Partner with sales to understand buyer needs, objections, and dynamics and translate those insights into marketing and enablement. Equip revenue and field marketing: Develop the industry-specific messaging, content, and assets that revenue marketing and field marketing leads need to run targeted campaigns across regions and accounts Launch products to industries, with the right narratives and tactics. Tell customer stories: Develop case studies and narratives that demonstrate Cognition's impact in each vertical, working with customers and within compliance constraints Track what's working: Analyze pipeline by segment, track win/loss patterns across industries, and monitor which materials are actually getting used in deals—then feed those insights back into positioning and content Connect the functions: Serve as bridge between product marketing, revenue marketing, and sales—ensuring segment-specific messaging flows consistently from positioning through to campaigns, events, and sales materials Why This Role The market is massive. Every industry is realizing that software engineering capacity is the bottleneck. You'll help the world's largest companies break through it. Cognition is the company. We created the category of autonomous software engineering and are the fastest-growing company in American history. If you want to learn how a generational AI company gets built, this is the place. You Should Have Experience in B2B marketing; product marketing background strongly preferred Strong written and verbal communication skills, with the ability to translate technical concepts for non-technical audiences A builder mindset: you're excited to create materials, run campaigns, and ship Ability to analyze data: you're comfortable with pipeline data, win/loss analysis, and using metrics to inform marketing strategy; you’re informed by both qualitative and quantitative data Comfort working across functions, including sales and engineering, and navigating ambiguity—especially at the intersection of marketing and sales Track record of thriving in fast-paced, high-intensity environments Technical background or deep interest in AI and software