Responsibilities

• Build and own search strategies for a portfolio of clients, spanning traditional and AI search, anchored in each client’s commercial goals and priorities.
• Identify each client’s biggest growth priorities and their path to owning their priority categories in search; focusing on where the revenue opportunity is, not just where the traffic opportunity is.
• Create clear, actionable briefs for delivery teams to implement your strategic vision, providing guidance and context throughout.
• Ensure every block of work we propose carries a clear hypothesis: what we expect it to achieve, how it will influence performance, and how we’ll measure it.
• Propose and design testing methodologies to evaluate performance and prove the commercial impact of our work.
• Own the measurement of your strategies, feeding what we learn back into strategic planning; treating strategy as continuous improvement, not a static document.
• Act as a trusted advisor to clients and delivery teams on the evolving world of search, keeping everyone ahead of where it’s going.
• Give strategic direction across the agency, helping evolve our methodology and keeping Digitaloft at the forefront of search.