Search Engine Marketing Manager

Responsibilities

• Search performance and strategy
• Drive organic and paid search activity, supporting visibility, traffic, leads and revenue growth.
• Help develop search strategies aligned to business objectives, brand priorities and customer acquisition goals.
• Identify opportunities to improve search efficiency, rankings, visibility and ROI.
• Monitor the impact of AI-powered search experiences, including Google AI Overviews, ChatGPT, Copilot, etc, adapting search strategies to maximise brand visibility and customer acquisition.
• Local search management and execution
• Lead local SEO activity across 1,200+ locations and 85+ brands.
• Manage Google Business Profiles, Apple Maps and other directories.
• Create local SEO content, including landing pages and FAQs.
• Drive the social media team’s Google Business Profile post strategy.

Requirements

• Experience in SEO, PPC or Search Engine Marketing roles.
• Strong local SEO and content optimisation experience.
• Understanding of multi-location SEO and Google Business Profile management.
• Working knowledge of Google Ads, Microsoft Ads, GA4, Google Search Console, SEMrush, Ahrefs or similar tools.
• Understanding of AI, Large Language Models and their impact on search, content discovery and digital marketing.
• Strong analytical capability, with ability to interpret performance data and identify recommendations.
• Experience managing organic and paid search activity within a commercial environment.
• Experience creating and optimising local SEO content, including landing pages, FAQs and location-led content.