2 weeks ago
Head of Regional Marketing, North America
Kalmar
Ottawa, KS (Unknown)
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Head of Regional Marketing, North America
Ottawa, KS (Unknown)
Salary Not AvailableSenior Level12+ years exp
Posted 2 weeks ago
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Job Summary
Own and execute a unified North America regional marketing strategy, lead brand and GTM, enable dealers, drive demand and digital programs, and partner with the NA leadership team to grow the business.
- Own regional strategy and budget
- Lead brand/communications and GTM execution
- Partner with NA leadership to drive growth
Job Description
Responsibilities
- Regional Strategy & Budgetary Ownership: Develop and execute a unified Regional Marketing Strategy for North America that integrates the four business divisions, while managing and optimizing the annual North American marketing budget.
- Brand & Communications Leadership: Oversee regional marketing communications, public relations, and thought leadership to strengthen Kalmar's reputation and ensure consistent messaging across all touchpoints.
- Dealer Enablement: Lead initiatives to equip dealer partners with campaigns, sales tools, and product launch materials that accelerate market adoption and strengthen the brand.
- Go-to-Market (GTM) Execution: Create targeted regional GTM strategies, adapt global value propositions to the North American market dynamics, and establish marketing governance for efficient execution.
- Demand Generation & Digital Marketing: Strategize and execute multi-channel campaigns, digital marketing, social media, and marketing automation to optimize lead generation and increase return on marketing investment.
- Leadership & Stakeholder Engagement: Partner closely with the North American Leadership Team to drive growth strategies, support employer branding to attract top talent, and develop team capabilities through coaching and mentoring.
Requirements
- University degree in Marketing, Business Administration, Communications, or a related field (Master’s or MBA preferred), alongside native or fluent professional English proficiency.
- 12-15 years of experience in B2B marketing & communications, ideally within a global industrial, heavy machinery, or logistics environment, combined with expert-level knowledge of the North American market.
- Strategic Yet Hands-On: Proven ability to turn global strategies into impactful regional plans and roll up your sleeves to execute highly effective operational marcomms for North American audiences.
- Results-Driven & Digitally Savvy: Strong track record of data-driven marketing, pipeline impact, and modern marketing technology, including social media, web analytics, and AI-driven tools.
- Collaborative Matrix Player: A proactive, transparent communicator who excels at uniting diverse global organizational units (such as regional sales, local dealers, and central marketing) toward a unified goal.
- Safety Commitment: Strong awareness and adherence to safety protocols to ensure a secure work environment for yourself and your colleagues.
Benefits
- “Green business is good business – it’s not just a slogan; we’re investing in fossil-free steel and real change.”
- Rewards that truly count: We offer meaningful development opportunities through varied assignments, fair and gender-neutral pay, and flexible working conditions — all within a culture that values your growth and celebrates success.
- Competitive Benefits: Medical, Dental and Vision coverage are effective day one of employment; flexible spending account, company paid Short- and Long-term disability coverage; company paid life insurance policy (2X’s annual salary up to $200k); options for additional life insurance coverage for employee, spouse and dependents at affordable rates; safe harbour 401K plan with company match of 6% (no vesting)
- Work-Life Balance: Our generous time-off policy includes vacation time, personal/sick time, paid/floating holidays, and paid parental leaves, supporting a healthy balance between your professional and personal life.
- Safety that moves us forward: Build your career with a company rooted in safety since the 1940s, ensuring stability and an environment that empowers you to speak and be heard.
- Purpose that drives change: You'll contribute to solutions that transform global trade, creating environmental and operational innovations. You'll be in the driver's seat of ideas, developing digital technologies that set industry standards and position us as the forerunner.
- People who move together: You'll collaborate with people who build lasting relationships through global expertise, connections, and a commitment to sustainability.
Kalmar
3.5 Glassdoor
Kalmar is moving goods in critical supply chains around the world, with a vision to be a forerunner in sustainable material handling equipment and services. Through our portfolio of efficient and decarbonised equipment, extensive service offering, and deep-rooted industry expertise, we focus on helping customers meet their sustainability and productivity targets.Each of our customers is on a journey - we’re with them every step of the way. We provide state-of-the-art solutions and lifetime care, ensuring partnerships that last far beyond the point of sale. With our global reach, we are driving sustainable material handling, creating value for our shareholders, and helping our customers improve their safety, sustainability and productivity.Sustainability is at the core of what we do. Through electrification, automation and digitalisation, we innovate with purpose.Together, we’re making every move count.Headquartered in Helsinki, Finland, Kalmar operates globally in over 120 countries and employs approximately 5,000 people. In 2023, Kalmar's sales on a carve-out basis totalled approximately EUR 2 billion.Website: https://www.kalmarglobal.comPeople & Careers: https://www.kalmarglobal.com/careers
Founded in 1949
Helsinki, Southwest Finland, FIN
3.6K employees (62 in marketing)
66% recommend to a friend
43% CEO approval
Traffic Signals
Monthly Visitors
59.9K
Monthly Google Ads Budget
$974
Traffic Source Mix
Search
26.6%
Direct
39.8%
Referral
9.4%
Social
13.8%
Headcount Trend
Current headcount: ~3.6K
Marketing Team
Marketing Team Size
62 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$210.1M
Last Raise
$210.1M
Post IPO Debt, 2 years ago
Funding History
- Dec 2024Post IPO Debt • $210.1M