Responsibilities

• Market lead
• Own campaign planning and execution for Japan, with a strong focus on managing Line as a primary channel for researcher engagement
• Develop and optimise Line-based marketing activity to drive submissions and local engagement
• Coordinate with in-market partners and internal stakeholders to ensure campaigns are locally relevant and on-brief
• Work with translation teams to adapt and localise content where needed
• Lead marketing execution in support of the ONOS initiative in India
• Align campaigns with ONOS priorities and institutional outreach, working closely with regional colleagues and the portfolio development team
• Accelerator campaigns and growth
• Lead ideation and execution of accelerator campaigns to drive new and repeat submissions and to improve author engagement across priority markets
• Develop test-and-learn approaches with clear evaluation windows and measurable KPIs

Requirements

• Degree in Marketing, Business, Communications, or related field
• Demonstrated success in a marketing role, with a track record of delivering high-performing, data-driven campaigns
• Proven ability to manage multiple priorities in a fast-moving environment and adapt quickly to changing requirements
• Experience running data-driven, objective-led campaigns across email, search, social, and local platforms
• Familiarity with messaging platforms such as Line, WeChat, or similar
• Strong project management skills - comfortable managing a busy workstream across global time zones
• Experience working with translation/localisation processes and adapting content for local markets
• Collaborative, proactive, and comfortable working remotely with international teams

Benefits

• Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws.
• We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
• We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.