Project Manager- Exclusives, Retail Marketing

Los Angeles, CA (On-site)

$100K/yr – $125K/yrFull time

Posted 4 weeks ago

Mission: Retail-exclusive products are where brand storytelling meets real-world execution. They are highly visible, fast-moving, and central to how MGA builds strong partnerships with retailers and excitement with fans. The Exclusives Project Manager will be the execution owner behind these programs. Your primary focus will be leading a high-volume pipeline of retailer-specific product and packaging changes, alongside select end-to-end exclusive programs that require deeper coordination. You will bring clarity, momentum, and accountability to complex workflows, helping great ideas become shelf-ready products. Position Requirements: Duties and Responisibilities: Product Planning and Development * Identify product opportunities through market research, competitor analysis and collaboration with the marketing and sales teams. * Collaborate in the building of brand specific slot and space plans with the VP of Retail Marketing and Brand leads. * Work alongside Marketing and Sales leads to develop unique retail positioning of the opportunity relative to the mainline. * Work alongside Marketing and PD to develop an incremental and unique concept to compliment the mainline and deliver on the item objective. * Define the location of the design and development source (LA or HK) given the complexity and uniqueness of the concepts and assign a project kick-off. * Work alongside Cost Engeneering to deliver against company and account financial metrics.  * Prepare product briefs and coordinate internal approvals. * Work alongside Brand Graphics and Structure teams (LA or HK) to align on any constraints to packaging size and ensure creative integration and alignment with overall brand collection aesthetic.   Supply Chain  * Work closely with Operations team and manage development timelines from concept through production, ensuring timely launches. * Partner with logistics and warehouse teams to ensure smooth inbound flows, storage and order fulfillement * Monitor inventory levels and provide input on reordering, stock allocation and product lifecycle planning    Sales and Perfromance Tracking * Collaborate with retail marketing, sales and brand teams to determine product assortments, pricing and promotional timing * Analyze sell-through performance, customer feedback and inventory data to support future product planning * Coordinate the creation of product content for online listings, development of marketing materials and sell sheets * Provide clear, concise updates to stakeholders and leadership, highlighting progress, risks, and decisions needed. * Serve as a trusted point of escalation, helping teams navigate conflicts in timing, priorities, or requirements.   Other  * Strong organizational and communication skills. * Ability to manage multiple priorities while maintaining attention to detail. * Familiarity with overseas manufacturing workflows, particularly with Asia-based engineering, production or procurement partners.   Prefered Qualifications: * Direct experience in project or program management within toys, consumer products, packaging development, or a comparable production- driven industry. * Understanding of online and retail merchandising strategies   Responsibilities:   Own the Portfolio * Lead a large, fast-paced pipeline of retailer-exclusive packaging and item changes, keeping timelines, approvals, and deliverables on track across many concurrent SKUs. * Manage select exclusive programs from approved concept through production readiness and launch. * Establish clear plans, milestones, and operating cadences that bring structure and predictability to the work.   Drive Cross-Functional Alignment * Act as the central point of coordination across Retail Marketing, Product Development, Engineering, Procurement, Quality, Packaging, Creative, and Manufacturing. * Translate retailer needs into clear briefs and actionable plans that teams can execute with confidence. * Surface risks and trade-offs early to keep programs moving forward.   Bring Products to Life * Guide artwork development, packaging reviews, proofing, and approvals through final print readiness. * Maintain strong version control and disciplined change management to avoid last-minute surprises. * Partner closely with packaging, sourcing, and vendor teams to ensure specifications are accurate and production-ready.   Partner Globally * Work closely with Asia-based engineering, production, and procurement partners to support feasibility, readiness, and delivery timelines. * Identify potential risks related to materials, suppliers, capacity, or compliance and drive solutions to resolution.   Communicate and Resolve * Provide clear, concise updates to stakeholders and leadership, highlighting progress, risks, and decisions needed. * Serve as a trusted point of escalation, helping teams navigate conflicts in timing, priorities, or requirements.   Improve How We Work * Build and refine tools, templates, and workflows that increase speed, clarity, and throughput across the exclusive pipeline. * Identify recurring pain points and help implement improvements that reduce rework and approval bottlenecks.   What Success Looks Like Within your first 6 to 12 months, success in this role means: * Retailer-specific packaging and item changes move smoothly through approvals with fewer delays and less rework. * Exclusive programs launch on time, on cost, and to brand and quality standards. * Cross-functional and global teams operate with a consistent rhythm, clear ownership, and strong alignment. * Retail partners and internal stakeholders view MGA as a reliable, proactive execution partner. Authority: * Reports to the VP of Retail Marketing   Work Environment and Physical Requirements * The position requires the ability to work at a desk for extended periods, use standard office equipment, and communicate effectively with internal and external partners. * Specific vision abilities include the ability to read and analyze data in hard copy and on a computer screen, measure or identify using eyesight and adjust vision focus. * Abilities to communicate verbally and in writing to individuaks and groups. * Occasional domestic or international travel may be required. * MGA Entertainment provides reasonable accommodations for qualified individuals with disabilities in accordance with applicable laws. Salary: $100,000.00 - $125,000.00 /year 

MGA Entertainment, Inc. logo

MGA Entertainment, Inc.

Media and EntertainmentOther

Marketing team

369

Employees

1.4k

Headquarters

Los Angeles, California, USA

Founded

1979
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!TM, Little Tikes®, Rainbow HighTM, Bratz®, MGA’s MiniverseTM, YummilandTM, CarTunedTM, Wonder FactoryTM, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram andFacebook. History: Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2001 the company launched the cultural phenomenon Bratz; in 2006 MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys; in 2016 it launch the unboxing global sensation L.O.L. Surprise!; and in 2022 it launched MGA's Miniverse, the first DIY miniature collectible on the market. And the innovation keeps coming ...

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