Programmatic Manager at LeoVegas UK | Newcastle upon Tyne, UK

Programmatic Manager

Newcastle upon Tyne, UK (Hybrid)

Salary Not AvailableManager2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own programmatic and display campaigns across multiple platforms for gaming brands, optimizing with analytics and testing while aligning with Brand and Creative and activating CRM data to drive precise targeting.

Own channel setup, optimization, and measurement with AdTech collaboration for incrementality.
Align messaging with Brand/Creative and activate CRM data for segmentation and lookalikes.
Coordinate with Central Marketing and partners to stay current on platform updates and compliant opportunities.

Job Description

Responsibilities

Planning and managing programmatic & display campaigns across platforms (YouTube, The Trade Desk, Sportradar, Moloco, etc.) for all verticals and multiple brands.
Analyzing metrics from internal tools to track performance and reporting results to stakeholders.
Implementing industry leading solutions and running regular A/B tests aligned with KPIs.
Building relationships with digital media agencies, external platform teams, and tech vendors.
Navigating tracking and attribution systems with AdTech teams to maximise measurement and incrementality testing.
Collaborating with Brand and Creative teams to align messaging and creatives with funnel best practices.
Activating CRM data within DSPs to execute targeted segmentation and lookalike modelling.
Staying ahead of platform updates, new ad formats, and emerging media opportunities.
Working with Central Marketing to ensure alignment, consistency and best practice sharing across markets.
Ensuring full compliance with regional advertising regulations and other compliance standards.