Responsibilities

• Develop a deep understanding of customer segments, buyer needs, market trends, and competitor activity to inform product positioning and messaging.
• Support the development and execution of product marketing plans that drive awareness, engagement, pipeline, and revenue across the Hachette Learning portfolio.
• Lead the go-to-market execution for new print, digital, and subscription product launches, ensuring alignment across marketing, sales, product, and customer success teams.
• Create compelling product messaging and value propositions that clearly communicate customer benefits and differentiation.
• Develop high-quality product marketing assets, including sales enablement materials, customer case studies, presentations, battle cards, product guides, videos, website copy, and campaign content.
• Work closely with demand generation colleagues to deliver integrated, multi-channel campaigns that generate leads and support customer acquisition and retention goals for Primary & Assessment portfolios.
• Partner with brand & PR teams to contribute product-focused thought leadership and customer success stories.
• Support sales teams through training, product briefings, competitive insights, and the creation of effective sales enablement resources.
• Conduct market and competitor research to identify market opportunities, customer needs, and emerging trends.
• Monitor and analyse campaign, launch, and product performance metrics, providing recommendations to optimise future activity.

Requirements

• Experience
• Previous marketing experience - ideally education, edtech, or publishing
• Experience of managing multiple projects simultaneously, setting priorities, and delivering results within tight deadlines
• Strong budgetary experience to help ensure campaigns are planned and delivered profitably with high ROI
• Skills
• Ability to develop and execute successful, comprehensive Go to Market campaigns with global reach that drive awareness, adoption and growth, and achieve business objectives.
• Tactical acumen to map customer journeys to a range of digital and print products, understanding and optimising the customer needs, pain points and lifecycle to generate high levels of interest, demand and retention.
• Exceptional written and verbal communication skills to produce and oversee creative high-quality marketing materials (e.g., case studies, whitepapers, blogs, videos, sales enablement tools etc).
• Analytical skills to interrogate data on customer trends and segments, build key personas and position compelling value propositions for each target audience.
• Performance and reporting skills to measure and clearly communicate campaign and product marketing performance (KPIs, ROI)

Preferred

• Strong digital literacy, including proficiency in Microsoft Office, Canva, social media and email marketing automation software is desirable.

Benefits

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers