Product Marketing Manager, AI & Automation

Manchester, UK (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 days ago

Job Summary

Own and articulate the AI and automation market story by shaping positioning, go-to-market, and enablement; lead cross-functional collaboration with Product, Sales, and Marketing to ensure credible, customer-centered narratives and progress through real-world feedback.

  • Define and polish AI messaging based on customer outcomes
  • Drive GTM for AI launches and equip teams to handle inquiries
  • Monitor landscape and collect real-world signals to sharpen the story

Job Description

Responsibilities

  • Define positioning and messaging for AI & Automation, grounded in customer problems and outcomes
  • Translate product capabilities (agents, automation, knowledge) into language that IT leaders and service managers understand
  • Lead go-to-market for AI launches: launch briefs, messaging, demos, and enablement, working with Product, Sales, and Marketing
  • Partner with Product early to understand what is being built, what it does well, and what it does not, so our claims are credible and we build trust with customers
  • Work with the PMM team so AI is woven into the platform narrative and each release supports the bigger story
  • Equip Sales and Customer Success with what they need to handle AI conversations, including objections around trust, accuracy, security, and ROI
  • Track the AI and agents landscape, including competitors, analysts, and customer expectations, and turn it into clear points of view
  • Gather real signal from early customers, pilots, win/loss, and analyst feedback, and use it to sharpen the story
  • Work with Analyst Relations and Customer Marketing to build proof: customer stories, metrics, and references

Requirements

  • Product marketing experience in B2B SaaS, typically 4+ years, with ownership of positioning and go-to-market for a product or feature area, not only launch execution
  • The ability to understand technical topics and explain them simply. You do not need to be an engineer, but you are curious enough to learn how AI, agents, and data actually work
  • A critical eye for AI claims: you can separate real capability from hype, and you care about being credible with technical and skeptical buyers
  • Experience partnering closely with Product and enabling a sales team
  • Comfort with ambiguity, since roadmaps and the market shift quickly, and the judgement to decide what matters most
  • Strong written communication and the ability to influence without authority

Preferred

  • Experience with AI, automation, or data products; ITSM/ESM or service management background.

Benefits

  • Competitive base salary starting at £61k and profit share scheme
  • Hybrid, flexible working and healthy work-life balance
  • Learning budget equivalent to 10% of your basic salary
  • Generous pension scheme with company contributions up to 8%
  • Enhanced maternity & paternity leave
  • Private health insurance options
  • Cycle-to-work scheme and techscheme
  • 15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days
  • 26 days of paid annual leave (plus public holidays) and your birthday off!
  • Employee Assistance Program for you and your family
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TOPdesk

3.7 Glassdoor

Delivering consistently great services should be easy – even when you’re busy. It’s why we made TOPdesk: a platform that simplifies life at the IT service desk, so you have more time for the work that wows.✔ Quick to set up with templates and best practices✔ Easy to tweak for continual service improvements✔ Enjoy guidance from real people, every step of the wayLet's make service happen together. At TOPdesk, we believe in helping people do the work they love and do best. To make this happen, we offer a service management solution that combines a ready-to-use tool with dedicated in-house experts. A bit more about us:👉 900+ employees ready to help you out🌎 11 TOPdesk offices worldwide❤ 10 million active users on SaaS⭐ 4.5/5 Score on Gartner Peer Insights

Founded in 1993
Delft, South Holland, NLD
721 employees (55 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
36 (5% of company)
Median Tenure
14.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$216M
Last Raise
$216M
Private Equity

Funding History

  • Dec 2023
    Private Equity • $216M

Traffic Signals

Monthly Visitors
125.9K
Monthly Google Ads Budget
$67.2K
Traffic Source Mix
Search
37.1%
Direct
46%
Referral
12.5%
Social
2%
Paid
1%

Headcount Trend

Current headcount: ~721
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Product Marketing Manager, AI & Automation

TOPdesk · Manchester, UK · Hybrid