Responsibilities

• Work with our Sales Enablement team to define and refine our value propositions, Ideal Customer Profiles (ICPs), and buyer personas across the Wise Platform product suite.
• Convert complex cross-border payment developments and internal technical frameworks into commercial, solution-led messaging and actionable guides.
• Establish a scalable product marketing engine and multi-channel launch playbook to systematically roll out new platform features, category announcements, and modules.
• Develop quarterly full-funnel content strategies, author flagship anchor assets (e.g., benchmark reports and product vision whitepapers), and provide editorial leadership for the Content Marketing Manager.
• Craft campaign messaging briefs for paid media, email nurture streams, and field events, while managing public customer proof points and analyst relations.

Requirements

• 8-10+ years of experience in product marketing, content marketing, or a hybrid GTM role within B2B SaaS, with deep domain experience in Fintech or payments.
• Background in a fast-paced startup, scale-up, or early-stage environment (Series A to Series C) building GTM frameworks and positioning from zero.
• Proven ability to construct messaging architectures, value propositions, and ICP definitions from scratch for complex B2B/enterprise buyers.
• Expert at connecting top-of-funnel thought leadership directly to bottom-of-funnel evaluation assets that drive buyer interest and pipeline.
• Proficiency in navigating CRM tools
• Ability to operate at a high strategic level while staying hands-on with tactical execution in a lean environment.
• Exceptional stakeholder management skills across product management, commercial teams, and senior regional/global leadership.

Preferred

• Direct experience in cross-border payments (FX, transaction banking, embedded finance).
• Prior experience marketing software solutions directly to banks or financial institutions.
• Experience managing analyst relations and category briefings.

Benefits

• Competitive salary and stock options package.
• Flexible working policies and "Me Days" / "Mission Days".
• Sabbatical leave after 4 years of service.
• Comprehensive health and wellness benefits.