Responsibilities

• Shape and run our content, website and marketing outreach, along with the reporting that shows it's working.
• Accountable for growing Free-tier signups through the website at the lowest defensible cost per qualified signup, using whichever mix of organic content, SEO and paid digital advertising proves most cost-effective in testing.
• Deliver our webinar and event programme.
• Drive everything that builds the pipeline and keeps it moving, working closely alongside our Business Development Director.
• Manage two engines of marketing: 1) Account-based marketing (sales-assisted) including named-account campaigns into engineering consultancies, top-tier architecture firms and large landscape practices; 2) Product-led funnel including search-led content built on Kew science, SEO and AI-search optimisation, cost-effective paid digital acquisition, lifecycle email and in-product conversion, turning Free-tier signups into paying customers.
• Be measured on: a growing pipeline of ICP-qualified Free signups converting into paying customers, hitting ambitious FY27 funnel targets; marketing measurably sourcing and accelerating the named-account pipeline into architecture, engineering and landscape firms; a credible, improving trend in cost per ICP-qualified signup and trial-to-paid conversion, reported monthly alongside the sales pipeline.

Requirements

• Proven product marketing experience in B2B SaaS in a high growth company, ideally including product-led growth: taking a product to market and owning the funnel that converts it.
• Strong long-form content ability: you can write authoritative, technically credible pieces and turn a complex proposition into a clear message.
• Hands-on expertise with HubSpot (or a comparable marketing automation / CRM platform) with LinkedIn automation and ABM tooling, and with paid digital acquisition (LinkedIn and Google Ads) run on a disciplined test-and-scale budget.
• Domain knowledge or genuine affinity in at least one of design, landscape or ecology, whether through work, study or serious interest.
• A basic scientific grounding, or the background and education to get up to speed quickly on the science we communicate (climate resilience, biodiversity, species selection, BNG).

Preferred

• Vertical software or built-environment experience, preferred over a generalist brand background.
• Familiarity with Biodiversity Net Gain, NSIPs, or public-sector / G-Cloud procurement.
• Experience marketing to architects, engineers, landscape architects or local authorities.

Benefits

• Hybrid working, with regular time together in our Richmond, London office.
• Direct access to the commercial team and Kew's scientists, and real influence over strategy from day one.