Product Marketing Manager
Fundraise Up
UK (Remote)
£67K/yr - £73K/yrIn-houseFull-timeMid level4+ years exp.
16 hrs ago
Product Marketer
Belfast, UK (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 5 weeks ago
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Job Summary
Own messaging and GTM storytelling for a SaaS product, translating features into customer benefits and aligning across Product, Sales, Digital, Content and Brand to drive launches and campaigns.
- Own the messaging framework, key messages, and buyer personas to guide campaigns and sales enablement
- Coordinate cross-functional launch plans and GTM activities for new features
- Use data to optimize messaging and spot opportunities for new campaigns and stronger positioning
Job Description
Responsibilities
- Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing
- Translate product features into clear customer benefits and compelling marketing narratives
- Support the creation and maintenance of product positioning, key messages, and buyer persona documentation
- Ensure consistency of messaging across campaigns, channels, and customer touchpoints
- Support the planning and execution of GTM activity for new product features and launches
- Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams
- Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels
- Support product launch communications including announcements, landing pages, and customer messaging
- Support the creation of sales enablement materials
- Work with Sales and Customer Success teams to ensure they are equipped with the right messaging and product information
- Support internal briefings for product launches and feature updates
- Track and report on campaign performance against agreed KPIs
- Use data and insights to recommend improvements to campaign performance and messaging effectiveness
- Identify opportunities for new campaigns, product improvements, and stronger market positioning
TeamFeePay
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