PR & Social Media Specialist

Responsibilities

• Develop and execute Season’s PR and communications strategy.
• Build relationships with journalists, editors, creators, influencers and relevant industry contacts.
• Identify and secure PR opportunities across food, cooking, interiors, lifestyle, design, retail and other relevant media.
• Own Season’s social media strategy and day-to-day content.
• Develop ideas for social content that build brand awareness, engagement and ultimately sales.
• Create, write and coordinate content across Instagram, TikTok and other relevant channels.
• Develop campaigns, collaborations and partnerships that get people talking about Season.
• Identify opportunities for Season to move into new and complementary areas of business.
• Research potential audiences, partnerships, products, events, collaborations and brand extensions.
• Help develop the brand beyond its existing category and find new ways for customers to interact with Season.

Requirements

• Has several years’ experience in PR, social media, communications, brand or marketing.
• Has worked independently or as the sole person responsible for a brand’s PR/social/marketing.
• Can demonstrate tangible examples of growing a brand’s profile and audience.
• Has strong relationships with media, creators and influencers.
• Knows how to generate PR rather than simply respond to incoming requests.
• Has excellent writing and communication skills.
• Understands how to create content that people actually want to engage with.
• Is commercially aware and understands that great marketing ultimately needs to contribute to business growth.
• Is curious about brands and constantly sees opportunities for them to do more.
• Has experience taking a brand into new categories, audiences, channels or commercial opportunities.