Responsibilities

• Own and manage the day-to-day Khanum’s PR inbox, responding to requests and proactively identifying relevant opportunities
• Build and maintain strong relationships with fashion editors, journalists, stylists, publicists and other key industry contacts across the UK and Europe
• Proactively pitch Khanum’s collections, launches, founder stories and wider brand narratives to relevant press
• Secure meaningful press placements across fashion, lifestyle, business and culture publications
• Identify reactive and proactive PR opportunities that increase brand awareness and strengthen Khanum’s positioning
• Maintain up-to-date press lists, contacts and outreach databases
• Track and report press coverage, placements and key PR wins
• Work with the wider team to ensure PR activity supports collection launches, campaigns and key commercial moments
• Celebrity, VIP & Stylist Relations:
• Work closely with LA Based PR Agency on VIP dressing opportunities

Requirements

• Strong experience within PR, influencer marketing or communications, ideally within fashion, luxury, lifestyle or a culturally relevant consumer brand
• Experience managing celebrity dressing, sample pulls and stylist requests
• Strong understanding of influencer seeding, gifting and relationship management
• Experience using or working with affiliate platforms such as ShopMy and LTK
• Confident pitching stories, products and opportunities to press and external contacts
• Excellent written and verbal communication skills
• Strong understanding of social media, creator culture and the evolving fashion and media landscape
• Highly organised with the ability to manage multiple relationships, requests, deadlines and moving parts
• Commercially aware and able to understand how PR and influence contribute to awareness, traffic and sales
• Proactive, resourceful and comfortable creating opportunities rather than waiting for them

Preferred

• Existing relationships across UK fashion PR, press, stylists, influencers and/or talent are highly desirable