PPC Manager

UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross platform PPC campaigns from planning to optimization across Web and App for casino, live casino, and sports betting, with a focus on measurement and compliant growth.

  • Channel Ownership: Manage Apple Search Ads, Google Web/UAC, and Microsoft Ads for multiple brands and verticals.
  • Performance & Analytics: Track metrics, optimise bidding and keywords, and report impact to stakeholders.
  • Experiment & Compliance: Run A/B tests and apply new solutions while ensuring regional ad compliance.

Job Description

Responsibilities
  • Channel Ownership: Manage PPC across Apple Search Ads, Google Ads Web/UAC, and Microsoft Ads for casino, live casino, and sports betting across multiple brands.
  • Performance & Analytics: Analyse metrics in internal tools to optimise keywords and bidding, and report outcomes to stakeholders.
  • Experiment & Compliance: Implement new solutions, run A/B tests aligned with KPIs, and ensure compliance with regional advertising rules.
Requirements
  • 2-3+ years managing PPC campaigns across Web and/or App (agency or client side); App Marketing experience preferred.
  • Gaming industry experience is a big plus.
  • Hands-on with Apple Search Ads, Google Ads Web/UAC and/or Microsoft Ads; strong PPC technical knowledge.
  • Strong analytics mindset with experience using Tableau/Looker, Google Analytics, Appsflyer or similar.
  • Excellent communication and teamwork skills; fluent English required.
Benefits
  • Hybrid work - 3 days in office per week, 2 days remote.
  • Workation up to 4 weeks per year.
  • 28 days paid leave plus public/bank holidays in England.
  • Pension match up to 6%.
  • BUPA healthcare with pre-existing conditions, dental and vision cashback.
  • Wellbeing allowance and gym cycle schemes.
  • Complimentary snacks, meals, and social events; office near Leeds Station.
  • Family-friendly support including up to 6 months full pay maternity leave.
  • Additional perks announced with Talent team.