Responsibilities

• Develop, implement and manage comprehensive PPC campaigns across Google Ads, Bing Ads and other platforms
• Lead keyword research, ad copy creation and landing page optimisation to maximise performance
• Monitor campaign performance, analyse data from multiple sources, and turn it into insight that drives ROI
• Design, build and test bidding and business strategies
• Run A/B tests and use the results to continuously improve performance
• Stay on top of industry trends and PPC best practice
• Work closely with internal teams to keep PPC aligned with wider marketing goals
• Report regularly to stakeholders on performance and KPIs

Requirements

• A proven track record in PPC management (agency or in-house) — practical experience matters more to us than a degree
• Strong hands-on experience with Google Ads, Bing Ads and other PPC platforms
• Confidence with GA4 and other analytics tools to understand customers, trends and the customer journey
• An analytical mindset — comfortable interpreting complex data and turning it into action
• Proficiency with keyword research tools and platforms like Google Ads Editor
• Strong communication and interpersonal skills, with the ability to juggle multiple projects and deadlines
• A track record of acquiring and converting traffic to bookings at a positive ROI — a big plus
• Experience in travel is advantageous
• Google Ads certification is a plus
• Knowledge of AI search and AI-driven ad platforms (e.g. ChatGPT Ads) and how they're reshaping paid acquisition is a strong plus

Preferred

• Google Ads certification is a plus
• Knowledge of AI search and AI-driven ad platforms (e.g. ChatGPT Ads) and how they're reshaping paid acquisition is a strong plus
• An understanding of how AI can improve marketing performance and ROI is a bonus
• Experience in travel is advantageous

Benefits

• The chance to make a real, visible impact on the company's growth and online presence
• A place on a passionate, ambitious data science and BI team
• A collaborative environment with genuine opportunities for professional development
• Challenging, creative work that goes beyond the obvious
• Work-from-home flexibility, with occasional travel for team meetings