Performance & Marketing Operations Lead at CIBT Visas, Inc. | London, UK

CIBT Visas, Inc.

Performance & Marketing Operations Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 3 months ago

Job Summary

Own the data-driven backbone for marketing, turning activity into revenue signals and pipeline momentum.

Attribution & KPI ownership: build and refine models that connect marketing to pipeline and revenue.
Reporting & governance: deliver executive dashboards and a single source of truth for performance.
Operations & audience tech: oversee Salesforce, Marketing Cloud, data quality and audience-intelligence tooling to improve lead flow and targeting.

Job Description

Responsibilities

Own end-to-end marketing attribution and revenue visibility.
Develop reporting that connects marketing activity to pipeline creation, opportunity progression and revenue outcomes.
Establish a single source of truth for marketing performance reporting.
Support Board, Executive Leadership Team and investor reporting requirements.
Drive continuous improvement of attribution models and source tracking.
Own marketing operational processes across Salesforce and Salesforce Marketing Cloud.
Establish data governance standards, quality controls and operational best practice.
Manage lead lifecycle processes, routing and data integrity.
Work with RevOps to improve reporting consistency and commercial visibility.
Identify and remove operational bottlenecks impacting lead flow and conversion.

Requirements

Marketing Operations, Revenue Operations or Performance Marketing leadership experience.
Strong Salesforce and marketing automation experience.
Experience building reporting frameworks and executive dashboards.
Experience with attribution, funnel analysis and conversion optimisation.
Experience using audience intelligence and prospecting platforms such as ZoomInfo, Apollo or equivalent.
Experience working with cross-functional commercial teams.

Benefits

25 days annual leave plus bank holidays
Private healthcare (single cover)
Auto-enrolment pension scheme (3% employer contribution / 5% employee contribution)
Life assurance (4x annual salary)
Eyecare vouchers
Enhanced sick pay and family leave
Perkbox rewards & benefits platform
Employee referral program
Recognition awards (Above & Beyond)
Long service awards

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