Performance Marketing Analyst

New York, USA (Hybrid)

About Gen: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. About the Role: MoneyLion is seeking a channel-savvy Performance Marketing Analyst to support rapid customer acquisition growth through innovative, full-funnel digital campaigns. Reporting directly to the Head of Growth, you will help execute and optimize acquisition campaigns across Google, Meta, TikTok, CTV, and other emerging platforms. This role focuses not just on driving volume, but on acquiring high-value, revenue-generating users while maintaining strong CAC and ROAS discipline. You’ll play a hands-on role in evolving our performance engine—helping scale channels, test new tactics, and prove the value of upper-funnel investments in a highly data-driven environment. Key Responsibilities:  Support the development and execution of performance marketing strategies that drive funded account conversions and revenue growth.  Build, launch, and optimize digital acquisition campaigns across Google, Meta, TikTok, and programmatic platforms.  Monitor and analyze campaign performance (CAC, ROAS, ARPU, conversion rates) and provide actionable insights to improve ROI.  Assist in audience testing, creative iteration, bid optimization, and campaign scaling efforts.  Collaborate closely with Product Marketing, Brand, Social, Lifecycle, and Analytics teams to ensure aligned and cohesive campaign execution.  Support creative strategy by partnering with agency teams to brief, review, and optimize performance-driven assets.  Analyze competitor activity, market trends, and platform innovations to identify optimization and expansion opportunities.  Contribute to performance reporting and help maintain clear visibility into channel results and learnings.  Ensure campaigns meet compliance and legal standards in a regulated financial services environment. About you: Experience: 2–5 years of hands-on experience in paid digital marketing, preferably in fintech, financial services, or tech. Proven ability to execute and optimize campaigns across major paid platforms (Google, Meta, TikTok, etc.). Strong analytical mindset with comfort interpreting performance metrics such as CAC, ROAS, LTV, and conversion rate. Experience operating in fast-paced environments with multiple stakeholders. Exposure to attribution, tracking, and analytics platforms (GA4, Appsflyer, Amplitude, etc.) preferred. Education: Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field preferred. Experience: 2–5 years of hands-on experience in paid digital marketing, preferably in fintech, financial services, gaming, marketing agency, or tech. Skills:  Campaign setup, optimization, and reporting  Audience targeting and segmentation  Creative testing and performance iteration  Data analysis and insight development  Cross-functional collaboration Personal Attributes:  Results-oriented with a strong bias toward action and experimentation.  Detail-oriented and highly organized.  Curious and growth-minded, eager to continuously test and improve performance strategies.  Comfortable working collaboratively across teams to drive aligned marketing outcomes. What’s next: Our hiring process typically includes an initial recruiter conversation, followed by interviews with the Performance Marketing team and cross-functional stakeholders. The annual base salary for this position is expected to be between $90,000 to $115,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role. Location: Roles is based out of our NYC Office (3 x per week) Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government. Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs. Learn more at GenDigital.com. Click HERE to review our Global Applicant Privacy Policy. Click HERE to review Legal Notices and Information. 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