Responsibilities

• Paid Media (Meta + Google): You're hands-on in platform , you understand how campaigns are built and run, not just how to read reports. You also set direction, challenge strategy, pressure-test decisions, and hold the agency accountable to business-level outcomes, not vanity metrics.
• Performance Analysis: You work in blended metrics: MER, CAC, contribution margin. You build clear views of what's working, what isn't, and what to do about it. You make decisions from data, you don't drown in it.
• Creative Strategy: You connect performance data to creative output. You identify the angles that are working and why, write sharp briefs, and collaborate with creative teams to test systematically. Familiarity with tools like Foreplay or similar creative research tools is a strong plus.
• Affiliate Programme: You run and manage this hands-on. Outreach, onboarding, relationships, reporting. This is a growth priority and needs someone who can run it proactively.
• Site & CRO: You work with our CRO agency on Shopify improvements. PDP optimisation, UX, checkout flow. You don't need to code, but you need to have informed opinions and be able to brief changes clearly.
• Retention / CRM: You're a key stakeholder, not the executor. You understand the full customer lifecycle and ensure paid and owned channels are aligned.
• Team: This role may evolve to include line management as the team grows. We want someone who is open to that and can lead as well as do.

Requirements

• DTC e-commerce experience, whether in-house or agency-side managing DTC brands directly
• Hands-on paid media platform experience , you've built and managed campaigns in Meta and/or Google Ads, not just reviewed reports.
• Strong Shopify knowledge , you understand the platform deeply enough to have meaningful conversations with a CRO agency.
• Experience managing or directing external paid media agencies , you know how to get the best from them without micromanaging.
• Strong analytical ability , you're comfortable building your own views from raw data, not just reading dashboards someone else built.
• You connect performance data to creative decisions , you know what to brief and why.
• Ambitious, you want to grow with a company, not just do a job.
• Curious, you're always asking why something worked and how to do more of it.
• Hungry, you take initiative, you don't wait to be told.
• Comfortable in fast-paced environments where things change quickly and priorities shift.

Preferred

• Experience with premium or lifestyle brands.
• Experience in non-subscription DTC (one-time purchase dynamics).
• GA4, Triple Whale, Northbeam, or similar attribution tools.