Responsibilities

• Research customers, competitors, reviews and market trends
• Identify new audiences, desires, objections and creative angles
• Develop hooks, scripts, storyboards and production-ready briefs
• Use AI tools to improve research, ideation and creative production
• Review hook rate, hold rate, CTR, CPA and conversion performance
• Give editors and AI creative specialists clear feedback
• Build structured tests across messages, formats and audiences
• Record learnings and use them to improve the next creative round

Requirements

• At least one year of performance creative, direct-response copywriting or related DTC ecommerce experience
• Two or more years of relevant experience is preferred
• Strong research, concepting and brief-writing ability
• An understanding of Meta creative metrics
• The ability to turn performance data into practical creative decisions
• Strong written English and clear communication
• Confidence using AI tools without outsourcing your strategic judgment
• Examples of previous campaigns, concepts or strategic work

Preferred

• TikTok or YouTube advertising experience
• Experience working with UGC or AI creators
• Experience producing creative for US consumers
• Familiarity with Motion, Foreplay, Atria or Triple Whale