Responsibilities

• Leading the paid creative strategy, taking insights from relevant dashboards, ad platforms and analytical tools to spot patterns, identify winners and decide what should be created next
• Building and developing client relationships, steering conversations, weekly calls and QBRs, and aligning creative strategy with business priorities and goals
• Owning the creative testing roadmap: designing structured tests that iterate on winners, pinpoint where viewers drop off and maintain a steady, high volume of well-structured testing
• Coming up with concepts and creative angles, then writing direct-response scripts, hooks, body copy and CTAs using proven frameworks such as AIDA, storyboarded to keep viewers watching
• Writing clear, hypothesis-led briefs and directing their execution with our internal creative team, as well as guiding UGC creators, influencers, editors and designers where required
• Running two workflows in parallel: iterating on existing assets to lift performance while launching new creative to unlock growth, and maintaining a library of high-performing, reusable assets
• Staying ahead of the competitive landscape and platform trends, keeping clients' ads native to each platform and sharing learnings that shape the next testing cycle
• Reporting creative performance clearly to internal teams and clients, backing decisions with data and tying everything back to commercial outcomes

Requirements

• 5+ years in creative strategy or performance creative, with a proven track record in performance creative, ideally scaling paid-social-led DTC or ecommerce brands
• A creative at heart, with a strong flow of ideas and the judgement to know what belongs in an ad and what to cut
• A hybrid thinker who blends analytical rigour with creative instinct and can turn a spreadsheet of ad results into a clear story and set of actions
• Some hands-on design ability to mock up a concept, shape a storyboard or adjust an asset yourself, so your ideas are easy for the team to picture and build
• Deep fluency in the Meta and TikTok ecosystems, and confidence with native ad managers and analytics tools
• A portfolio of direct-response concepts, scripts or campaigns that delivered measurable results
• A strong writer, with a feel for hooks, pacing and conversion psychology
• Excellent communication skills and the ability to earn the trust of both data-minded and creative-minded people, turning complex data into a simple, persuasive narrative
• Highly organised, curious and comfortable moving quickly in a high-testing environment

Preferred

• Experience briefing or directing creators, influencers or UGC production, and sourcing creator talent for whitelisted ads
• Confidence with creative production or editing tools such as Adobe Creative Suite, After Effects, Premiere Pro or Figma
• A grasp of unit economics, including CAC, LTV and marginal return, and how creative drives them
• Experience with AI in the creative workflow — we build and pilot our own AI agents, and we'd love someone keen to push that further

Benefits

• A certified Sunday Times Best Places to Work in the UK, 2026
• Best of both worlds: work in blue-chip companies' marketing teams and in a fast-growth agency at the same time
• Accelerated learning and development, with training through courses, mentoring and hands-on execution
• Clear career development path and salary progression
• A brilliant Covent Garden office spread over three floors, with our own cocktail bar & roof terrace, great coffee and an array of restaurants on the doorstep
• Flexible working, including work-from-abroad allowance
• Subsidised gym & sports memberships
• Regular team lunches, socials, charity days and sporting activities
• A competitive salary with twice-yearly bonus