Responsibilities

• Your main responsibility will be creating the words and ideas behind our clients’ performance marketing campaigns.
• You’ll work alongside our strategy, performance and creative teams to understand the client, the customer, the offer and the opportunity; then turn that into advertising designed to generate leads, sales and revenue.
• Writing Meta and Google ad copy
• Developing hooks, angles, headlines and offers
• Creating concepts for new advertising campaigns
• Writing scripts for video and presenter-led ads
• Turning customer pain points into compelling creative
• Producing creative briefs for our designers and video team
• Writing and improving landing-page copy
• Researching clients, competitors and target audiences

Requirements

• Is an excellent, natural writer
• Understands marketing and advertising
• Has strong commercial instincts
• Knows what makes customers take action
• Can quickly understand completely different businesses and industries
• Can identify the real selling point rather than simply repeating what the client tells us
• Is comfortable challenging weak messaging
• Generates lots of ideas
• Understands the difference between creative that looks good and creative that performs
• Is organised enough to manage multiple clients and deadlines

Benefits

• 25 days + Bank holidays