Responsibilities

• Own and deliver hands-on marketing campaigns for our partner audience, from planning and segmentation through to execution and optimisation.
• Take existing campaigns, content and propositions and adapt them into engaging activity for different partner audiences.
• Work closely with Partner Managers, leading the marketing activity, setting clear expectations and ensuring plans are delivered.
• Track lead generation, MQLs, SQLs and pipeline, using campaign performance and insights to continually improve results.
• Create engaging partner communications, content, webinars, events and co-marketing activity.
• Test new approaches and channels to increase partner engagement and generate a consistent flow of new business.
• Collaborate closely with Sales, Campaigns, Content and Events teams to deliver joined-up marketing activity.

Requirements

• Hands-on experience planning, executing and optimising B2B marketing campaigns.
• Experience segmenting and targeting audiences and adapting campaigns or content for different groups.
• A strong commercial mindset, with experience working to lead generation, MQL, SQL, pipeline and/or revenue targets.
• Confidence using campaign data and performance metrics to demonstrate results and make decisions.
• Strong communication and stakeholder management skills, with the confidence to lead activity and influence others.
• Experience working across multiple campaigns and stakeholders and taking ownership without needing significant direction.
• Partner Marketing or Channel Marketing experience would be beneficial, but isn’t essential.
• Experience with CRM, marketing automation or partner platforms such as PartnerStack would be advantageous.

Benefits

• On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you.
• we’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.