Responsibilities

- GTM Strategy & Planning: Partner with Partnership Leaders to translate business objectives into GTM plans covering propositions, launches, campaigns, enablement, and performance measurement - Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's goals - Co-Marketing & Campaigns: Create and execute co-marketing campaigns to drive awareness, demand, and adoption - Develop scalable content campaigns to engage a broad range of existing partners - Analyze performance data to optimize campaigns and ROI across the partner channel - Partner Enablement: Serve as primary GTM contact for propositions, launches, campaigns, and enablement - Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content - Ensure partners are launch-ready and confident to sell effectively - Cross-Functional Collaboration: Translate Plaid's product areas across Credit, Lending, and Banking into partner-relevant messaging - Monitor and analyze program performance, coordinating with stakeholders to deliver against joint marketing plans

Requirements

- 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing - Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation - Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities - Experience shaping joint messaging with partners and translating product positioning into partner-ready content - Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model - Deep understanding of the partner channel funnel, sales cycle, and product lifecycle - Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications - Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences - Experience at a high-growth technology company - Experience in payments, financial technology, Credit, Lending, or Banking - Background in partner enablement, revenue enablement, or sales enablement - Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce) - Experience working with learning management systems (LetterAI) and employee enablement intranet platforms - Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact