Responsibilities

• Participation campaign planning and delivery
• - Develop and deliver marketing plans to support participation growth and community engagement across British Triathlon’s programmes and initiatives.
• - Lead campaign activity to drive awareness, consideration, sign-up and repeat participation across the sport, spanning events, coaching and clubs.
• - Support the promotion of participation initiatives including Swim Bike Run, Active Skills for Life, and other grassroots or entry-point programmes.
• - Ensure campaigns are audience-led, insight-informed, and aligned to strategic priorities. Cross-functional partnership with Development Directorate
• - Work closely with teams across the Development Directorate to understand priorities, programme objectives, target audiences, and delivery timelines.
• - Partner with colleagues in Events, Clubs, Regional Managers, and Workforce/Coaching to translate programme goals into clear, effective marketing activity.
• - Act as the key marketing contact for participation-related projects, ensuring strong communication and coordination between marketing and programme teams.
• Audience growth and engagement
• - Help identify and prioritise target audiences, including new participants, lapsed participants, families, schools, clubs, coaches, volunteers, and underrepresented groups.

Requirements

• 3–5 years’ experience in a marketing role
• Proven experience developing and delivering multi-channel marketing campaigns
• Experience working with participation, sport development or community engagement programmes Strong written and verbal communication skills, with the ability to create compelling content
• Ability to plan and manage multiple marketing projects simultaneously
• Data-driven approach to campaign evaluation and reporting
• Strong stakeholder management and collaborative working skills
• Proficiency with digital marketing tools and social media platforms

Preferred

• Understanding of the sport and physical activity landscape in the UK
• Experience working within a national governing body, sport or charitable organisation
• Experience with CRM, email marketing or marketing automation platforms
• Familiarity with design tools (e.g. Canva, Adobe Suite) or content management systems
• A full UK driving licence