Responsibilities

• Assist in developing engaging content for social media platforms, email campaigns, and website updates using copywriting and design skills.
• Support the management of digital marketing campaigns, including SEO optimization, Google Ads, and Google Analytics analysis to track performance and improve results.
• Contribute to the creation and editing of visual assets using Adobe Photoshop and other design tools to enhance marketing materials.
• Help coordinate projects by managing timelines, tracking deliverables, and ensuring deadlines are met through effective project management techniques.
• Maintain and update WordPress websites, ensuring content is current, accurate, and optimized for search engines (SEO).
• Support email marketing initiatives by designing templates, segmenting audiences, and analyzing campaign metrics for continuous improvement.
• Collaborate with team members to develop B2B (business-to-business) marketing strategies that strengthen brand presence within target markets.
• Assist in analyzing campaign data using Microsoft Excel and Google Analytics to identify insights and inform future marketing efforts.
• Contribute to social media management by scheduling posts, engaging with followers, and monitoring engagement metrics.
• Support leadership in organizing promotional events or campaigns that align with overall marketing goals.

Requirements

• Recent graduate with a degree in Marketing, Communications, Business Administration or related field.
• Demonstrated interest or experience in digital marketing, social media management, or creative content development.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Excellent communication skills in English, both written and verbal.
• Basic knowledge of Microsoft Office Suite (Word, PowerPoint, Excel) essential for reporting and presentations.
• Ability to analyze data effectively to support strategic decision-making processes.
• IT literacy with familiarity in email marketing platforms and social media tools.

Preferred

• Familiarity with SEO best practices, Google Ads campaigns, and Google Analytics tools is highly desirable.
• Proficiency in Adobe Photoshop for creating visual content is preferred.
• Experience working with WordPress websites or content management systems is a plus.