Paid Social Media Specialist at b4b media | Bournemouth, Bournemouth, Christchurch and Poole, UK

b4b media

Paid Social Media Specialist

Bournemouth, Bournemouth, Christchurch and Poole, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own and optimize paid social programs across Meta, LinkedIn and other platforms, driving ROI through creative testing, audience segmentation, and data-driven optimizations while coordinating with SEO, PPC, design, and client stakeholders.

Campaign strategy and end-to-end management across B2B/B2C for scale and consistency.
Creative testing and messaging optimization to improve response and conversion.
Measurement, reporting and attribution to inform plans and client-ready recommendations.

Job Description

Plan, launch, manage and scale Meta, LinkedIn, and other paid social campaigns across B2B and B2C sectors.
Write and test high-performing ad copy, creative hooks, and craft visual messaging that resonate with each audience.
Optimise campaigns using A/B testing, audience segmentation and conversion data.
Track KPIs, manage budgets, and continuously refine campaigns to hit performance goals.
Stay ahead of platform changes, trends and opportunities in the paid social space.
Produce clear, insightful reports and translate data into actionable recommendations.
Collaborate closely with our SEO, PPC, media and design teams to align campaign activity with broader marketing strategies.
Build long-lasting relationships with clients, including presenting campaign results, plans and opportunities in meetings or video calls.

b4b media

We are the in-house social media and media production department of b4b marketing. We run engaging social campaigns and produce exciting media assets for businesses across all sectors and industries.At b4b, we pride ourselves on our creativity and are certain to provide you with industry leading strategy and insight, accompanied with high quality photos and video for your marketing collateral and social media marketing campaigns.Investing in professional social media management is crucial to ensure a consistent online presence, enhanced brand visibility, and to engage your target audiences effectively. Our experts utilise data-driven insights to craft tailored content and optimise campaigns to ultimately drive higher engagement, brand loyalty, and conversion rates. Custom professional photography and video assets are essential in 2026 for showing off your products, your facilities, staff or special events; it boosts your professional credibility, conveys your brand’s personality, and gives your business a more personal touch for clients to warm to.To discuss your organic & paid social media strategy, professional photography or video requirements with an experienced member of our team, don’t hesitate to get in touch on 01202 684440.

Poole, England, GBR

2 employees (1 in marketing)

www.b4b.co.uk