Responsibilities

• Campaign Execution & Optimisation
• - Build, launch, and monitor Meta campaigns across multiple markets
• - Ensure correct campaign setup (objectives, audiences, placements, budgets)
• - Maintain high standards of campaign QA and accuracy
• Creative & Testing
• - Procure and organise ad creatives from internal and external sources
• - Conduct creative QA (visuals, messaging, localisation, compliance)
• - Suggest edits and improvements to creatives based on performance
• - Brief new creative concepts and testing ideas
• - Run micro-tests on copy, hooks, formats, audiences and ad formats.

Requirements

• Experience in Paid Social, ideally with a strong focus on Meta (Facebook/Instagram)
• Strong analytical mindset with the ability to interpret performance data
• Understanding of creative testing and performance marketing principles
• Attention to detail, especially in campaign setup and QA
• Experience working with creatives (video/static) and providing feedback
• Familiarity with Meta Ads Manager and tracking (pixel, events)
• Ability to manage multiple tasks and prioritise effectively
• Strong communication and collaboration skills.

Preferred

• Experience working across multiple international markets
• Familiarity with AI tools for marketing and creative workflows
• Understanding of attribution, tracking, and data pipelines
• Experience with performance reporting tools or dashboards
• Experience or interest in emerging Paid Social platforms such as TikTok, Pinterest, or similar