Paid Social Executive

London, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own paid social optimization across Meta and TikTok with a focus on efficiency and ROAS, driving iterative tests across audiences, creatives, and placements.

  • Campaign setup and budget management across Meta, TikTok, and emerging platforms.
  • Daily performance monitoring, creative testing, and optimization to improve engagement and cost efficiency.
  • Cross-functional collaboration with Creative, Brand, and Trading teams plus data-driven reporting to guide decisions.

Job Description

Responsibilities

  • Support the setup and optimisation of paid social campaigns across Meta, TikTok, and other emerging platforms.
  • Assist with campaign builds including audience targeting, creative implementation, budget management, and tracking.
  • Monitor campaign performance daily, identifying opportunities to improve efficiency, engagement, and return on ad spend.
  • Support ongoing testing across audiences, creatives, product feeds and placements to continuously improve campaign performance and efficiency.
  • Produce regular performance reports with clear insights and recommendations.
  • Analyse campaign data and platform metrics to support optimisation decisions and ongoing performance improvements.
  • Track pacing and spend to ensure campaigns remain aligned to budget and business objectives.
  • Work closely with Creative, Brand, and Trading teams to ensure campaigns are aligned with wider business priorities and launches.
  • Collaborate with internal teams and external platform partners to support campaign delivery and testing opportunities.
  • Stay up to date with social platform trends, updates, and best practices

Requirements

  • 1–2 years of experience in Paid Social or Digital Marketing, either agency or client-side.
  • Understanding of paid social platforms including Meta and TikTok Ads Manager.
  • Strong analytical mindset with attention to detail and an interest in performance marketing.
  • Ability to manage multiple campaigns and priorities in a fast-paced environment.
  • Strong communication and organisational skills.

Preferred

  • Experience within retail or ecommerce is beneficial but not essential.

Benefits

  • Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
  • Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
  • Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we’re rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
  • Employee Welfare
  • Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
  • Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
Frasers Group logo

Frasers Group

2.8 Glassdoor

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.We’re not sitting back – there’s no room for hesitation.

Founded in 1982
London, England, GBR
17K employees (679 in marketing)
38% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
105.4K
Traffic Source Mix
Search
40.1%
Direct
40.3%
Referral
14.8%
Social
3.9%
Paid
0.6%

Headcount Trend

Current headcount: ~16.7K

Marketing Team

Marketing Team Size
389 (2% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$4.1B
Last Raise
$4.1B
Post IPO Debt, 11 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $4.1B
  • Feb 2020
    Post IPO Equity

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