Responsibilities

• Develop and own the Performance Creative Roadmap, ensuring every asset has a clear hypothesis based on our target audience and personas.
• Bridge the gap between Brand and Performance, ensuring our creative output builds long-term brand equity while driving immediate conversion.
• Production: Direct our in house video editor, photographer and designers and external creators to produce sufficient volume of creative iterations per week.
• UGC & Influencers: Source, brief, and manage a roster of UGC creators and influencers to provide a constant stream of authentic footage.
• Creative Directing: Storyboard hooks, transitions, and "the middle" for Meta-first content to be developed through internal or external resource.
• Testing Framework: Implement an effective testing methodology to identify winning combinations quickly.
• Data Analysis: Dive into data to report on creative efficiency, signal and audience quality, integrating with attribution modeling and forecasts.
• Media Buying: Manage and oversee the Meta account structure to ensure creative is given the best environment to scale.
• Manage relationships with creative agencies and platform partners
• Work cross functionally within marketing to integrate thinking with owned and earned channels.
• Establish close working relationships with dependent departments including finance and technical teams.

Requirements

• Experience: 4-6 years in Performance Marketing or Creative Strategy (D2C/Subscription background preferred).
• The "Meta Native": Deep understanding of the Meta auction, Advantage+, and creative-led growth.
• Analytical Mind: You enjoy spreadsheets as much as storyboards. You know that a 1% lift in Thumb-Stop Rate can save thousands in spend.
• Process Driven: Experience with Frame.io, MotionApp, or Trello/Asana to manage high-volume creative workflows.

Preferred

Benefits

• A competitive package that rewards your skills and dedication.
• Hybrid working from our office based in Wandsworth.
• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
• Access to LinkedIn Learning, Better Up (AI Coaching Assistant) and yearly learning budget.
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave.