Paid Media Strategist - Remote

UK (Remote)

£30K/yr – £50K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own paid media performance and budgets across major search platforms, with a focus on ROAS and profitability, while keeping QA and reporting tight and partnering with the Head of Paid Media to surface risks and automation ideas.

  • Growth Infrastructure: Budget pacing and performance tracking across Google and Microsoft Ads
  • Campaign Execution: Routine optimisations and strict QA of campaigns, bids, and tracking
  • Insights & Collaboration: Early risk/opportunity surfacing and documentation in ClickUp with a development plan

Job Description

Responsibilities

  • Own daily performance and budget pacing across allocated Google and Microsoft Ads accounts, directing spend to where it earns the most
  • Flag budget over-delivery or under-delivery early, so it gets resolved before it costs the client
  • Execute business-as-usual optimisations consistently, looking beyond the brief to improve results
  • Keep campaign, bid strategy and tracking QA accurate and clean
  • Work closely with the Head of Paid Media, surfacing inefficiencies, risks, capacity constraints and automation opportunities early
  • Document all work in ClickUp, organised into sprints with due dates, and run your week from your dashboard
  • Deliver accurate monthly reports within 3 working days of month end using TripleWhale, GA4 and platform data
  • Help build the department's SOPs and frameworks, and grow your skills against an agreed development plan

Requirements

  • Proven experience managing paid media at a digital marketing agency, ideally for ecommerce brands
  • Strong hands-on Google Ads expertise, with Microsoft Ads experience or the ability to pick it up fast
  • Confident with GA4 and TripleWhale to interpret performance and guide optimisation
  • Real command of budgeting, pacing and working to ROAS, CPA, MER and profitability targets, not just platform metrics
  • Sharp commercial awareness. You read the data, spot what matters, and act on it
  • Proactive. You surface variances, risks and opportunities early rather than waiting to be asked
  • Accountable. You keep every account actively managed and own the outcomes
  • Comfortable using Claude and other AI tools to work faster without dropping quality
  • Self-directed and reliable. You deliver without daily check-ins
  • Available full-time, fully remote

Benefits

  • Casual dress
  • Company pension
  • Sick pay
  • Work from home

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