Responsibilities

• Plan, launch, and optimise multi-channel PPC campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging paid media channels
• Drive high-quality lead generation in line with monthly targets, with a strong focus on conversion performance
• Manage and optimise PPC budgets, bids, and account structures to maximise ROI, CPA, and ROAS
• Conduct in-depth keyword and audience research to inform targeting strategies and campaign performance
• Write compelling, results-driven ad copy aligned with business objectives and audience intent
• Improve ad performance through effective use of ad extensions, quality score optimisation, and landing page alignment
• Continuously test and refine campaigns through A/B testing of ads, audiences, and landing pages
• Analyse campaign performance and deliver clear, actionable insights, trends, and recommendations to stakeholders
• Provide regular reporting and performance updates to the Head of Digital and wider internal teams
• Stay up to date with industry trends, platform updates, and competitor activity to maintain a competitive edge

Requirements

• Proven campaign experience with demonstrable ROI on Google Ads
• At least 3 years managing PPC accounts preferably within agency for local and national campaigns
• Ability to report back to Senior Leaders on performance
• Experience using Google products including Google Analytics, Tag Manager and Looker Studio
• Outstanding communicator with the ability to explain technical terms in simple language
• Being able to set clear expectations and positively challenge when required to achieve desired outcomes
• Experience of managing individuals in a target driven environment

Preferred

• Highly Desirable: Implement and maintain conversion tracking to measure the success of campaigns accurately
• Experience managing and working with agencies

Benefits

• A competitive salary
• An industry leading and multi award-winning franchise network
• A market leading homecare provider for quality, recognised as one of the best employers in the sector
• Up to 25 days annual leave (increasing with time served) plus bank holidays
• Salary sacrifice company pension
• Salary sacrifice EV scheme
• Contribution to private healthcare
• Free secure parking
• An inspiring and fun place to work, within a supportive team environment
• Hybrid working available