Responsibilities

• Owning paid media strategy end-to-end - from defining the approach and frameworks to ensuring everything ladders up to your clients' commercial goals
• Leading and mentoring a small team, helping them grow their skills, build confidence, and operate across multiple paid media channels
• Making smart budget decisions based on commercial priorities, marginal returns, and growth opportunities — you'll know where every pound is working hardest
• Integrating paid media into wider cross-channel strategy, using your insight to shape the bigger marketing picture
• Introducing new opportunities and driving innovation across the discipline, including harnessing AI tools and workflows to work smarter and deliver better results
• Building strong senior client relationships, identifying growth opportunities, and playing a key role in new business pitches and proposals
• Communicating strategy clearly and persuasively to senior clients and internal stakeholders — you'll be the person in the room who brings clarity and confidence

Requirements

• deep, hands-on expertise across paid media channels (PPC, paid social, and beyond)
• Think commercially - you understand the link between media investment and business outcomes

Preferred

• Is a natural leader who gets genuine satisfaction from developing people around you
• Love solving complex problems and making confident decisions under pressure
• Can hold a room with senior clients and inspire confidence at every level
• Are excited by AI and how it can transform the way teams work and deliver
• Want to be somewhere that recognises and rewards great work (hello, Employee of the Quarter!)
• Think commercially - you understand the link between media investment and business outcomes

Benefits

• Private health cover
• 24 days holiday + bank holidays
• Employee of the Quarter Awards
• Flexible hybrid working
• Offices in both Manchester & Lichfield
• The opportunity to lead and grow your own small team