Responsibilities

• Own a portfolio of client accounts across the UK and international markets.
• Develop and implement paid media strategies aligned with client objectives and budgets, including audits, plans and strategy documents for new and existing accounts.
• Design, build, launch, monitor and optimise Google Ads campaigns across Search, Performance Max, Shopping and YouTube.
• Plan and run full-funnel Meta campaigns, from awareness through to lead generation and sales.
• Run campaigns on other relevant platforms, including LinkedIn, Reddit, Snapchat, TikTok and emerging platforms such as ChatGPT Ads.
• Conduct keyword, audience and competitor research to inform campaign decisions.
• Review search terms, manage negative keywords and audit account structures.
• Manage budgets and bidding strategies against ROAS, CPA and lead targets, monitoring spend and identifying opportunities to improve performance.
• Set up and troubleshoot GA4, Google Tag Manager and Google Tag Gateway on WordPress, Shopify and Wix sites. Use platform data to monitor performance, assess conversion tracking and investigate issues.
• Manage consent mode and cookie banner configurations.

Requirements

• At least 2–3 years of hands-on digital marketing experience, including work within a digital marketing agency.
• Proven hands-on experience managing paid media campaigns independently, from planning and launch to reporting and optimisation.
• Proficiency in Google Ads, Meta Ads, Microsoft Ads, Apple Search Ads and LinkedIn Ads.
• Strong Google Ads skills across Search, Performance Max and Shopping, plus experience running full-funnel Meta campaigns.
• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) , including performance analysis, conversion tracking and the confidence to implement and troubleshoot tracking.
• Strong numerical and analytical skills, with a commercial focus on ROAS, CPA and lead quality, and the ability to translate findings into campaign improvements.
• Strong working knowledge of Microsoft Excel and Google Sheets .
• Excellent written and spoken English, strong ad copywriting and client communication skills, and the confidence to lead client calls and explain results to non-specialists.
• Experience using CMS and e-commerce platforms such as WordPress, Shopify or Wix.
• Relevant industry certifications, such as Google Skillshop and Meta Blueprint.

Preferred

• Practical graphic design experience creating advertising assets with Adobe Photoshop, Adobe Illustrator and Canva.
• Working knowledge of SEO principles and experience using tools such as SEMrush, Moz or Screaming Frog.
• Experience running campaigns on Reddit, TikTok or ChatGPT Ads.
• Knowledge of Google Merchant Centre, Shopping feeds and Meta Advantage+ shopping campaigns .
• Experience with incrementality or holdout testing.
• Experience using Looker Studio.
• Experience working in regulated sectors such as gambling, legal or financial services.
• Experience running campaigns in more than one country or language.

Benefits

• A salary of up to £45,000 per annum , depending on experience.
• 25 days’ annual leave , plus an additional day off for your birthday.
• Workplace pension auto-enrolment in line with UK requirements.
• Opportunities for hybrid working after three months.
• The opportunity to help shape the future of a growing digital marketing agency.
• Opportunities to attend international conferences , typically once or twice a year.
• Professional development through relevant courses and training to expand your skills and develop your role.
• All applicable statutory employment benefits.